In the summer of 2022 the SGM clinic in Langenthal has opened the “men’s island”, a place that offers gender-specific psychotherapeutic services for men. For the opening ceremony I could design the etiquette for an island beer, which was enjoyed on the warm, sunny day of the opening. The label with the abstracted illustration of “Wanderer über dem Nebelmeer” by Kaspar David Friedrich and the curved lettering are a refreshing encouragement to visitors and represent freedom and self-confidence.
kommpakt for klinik sgm, 2022, packaging, agency